UNIVERSITY CITY STREETSCAPE VISIONS
UNIVERSITY CITY DISTRICT | Philadelphia
This urban design project imagines new streetscape elements and multi-modal improvements that will enhance and provide identity to University City District. The three locations identified for the visions currently suffer from a number of unwelcoming conditions yet also have high pedestrian activity, so improving these corridors is critical to the pedestrian experience and sense of place for UCD. We created opportunities for gathering to both eat and collaborate, greening harsh conditions, and injecting vibrancy from art, signage, and branding in critical locations. Presented in the old-school format of hand drawing, the streetscape renderings illustrate a vibrant, collaborative future along Market and 30th Streets.